Insights

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Read this article to discover how to effectively use Amazon's customer analytics to optimise your merchant strategy and successfuly drive growth.

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Are you wasting your time with Black Friday? In this article, we'll give you some of our tips on how to play it this peak season on Amazon

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Amazon's DSP tool enables ad retargeting on and off Amazon. Learn how to maximise the potential of this tool by fully understanding Amazon DSP ad specs.

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Many sellers now require Amazon DSP help (Including with what it is). Here we provide answers to 15 common questions on the topic. Find out more!

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Learn how to master Amazon marketing with this article that covers the paid advertising best practices to ensure eCommerce success.

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Find out how to optimize PPC campaigns on Amazon effectively, with guided steps on how you can build a PPC strategy that will grow your Amazon business.

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The Amazon impression share report provides an extra level of insight for sponsored product ads. Discover how it can give you an edge on competitors, here.

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Find out the critical PPC reporting metrics you need, how to calculate them, and ways to use these metrics to get the most out of your Amazon advertising.

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Find out about the 6 types of Amazon PPC reports and how they can be used to test, measure and optimize your PPC advertising strategy based on your goals.

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While CLV is important in all Amazon marketplace activities, it is key when it comes to strategizing how you can grow your business. Find out how, here.

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By knowing CLV, you can make important business decisions about sales, marketing, product development, and customer support with confidence.

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Calculating CLV correctly is vital to understand how your customers interact with your brand. Our article covers how to calculate CLV accurately.

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Our article covers Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC), vital metrics if you want to succeed with your Amazon advertising.

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Amazon's list of terms and abbreviations can confuse even the most seasoned Amazon seller. Use our blog as a guide to all Amazon warehouse terminology.

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It is vital to keep up with the latest Amazon ads updates or risk getting left behind. Our article covers all you need to know about the new Amazon Posts.

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The conversion rate for Amazon is a huge 13.5%. PPC management services give you access to the tools & expertise to take advantage of Amazon Marketplace.

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From planning, procurement to PPC advertising, here are the six key components you will need to build your business plan to sell on Amazon and succeed.

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Are you finding it difficult interpreting your Amazon Seller analytics? This article explores analytics best practice, Amazon advertising reports and more.

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This post covers the options for independent sellers faced with the emergence of Amazon FBA Aggregators, and the challenges and opportunities they face.

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Our article looks at the 4 key steps on how to improve PPC performance so you can get ahead of the pack, even when required to successfully analyse data.

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This case study covers how Nozzle helped this supplement company to increase their sales and gain more repeat customers, in order to build their brand.

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Using audits that appreciate ‘Return on Ad Spend’ (RoAS) as a metric is key to measuring success. Discover the best Amazon PPC and RoAS audit practices.

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Find out what are Amazon Sponsored Brand Ads and how its used to build brand awareness, optimize search terms and align with ACoS goals to deliver growth.

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Amazon Sessions are falling and it is true that compared to last year’s Covid-based buying bonanza, sessions are down but that’s not the full story...

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Learn to calculate break-even ACoS to make sure your ads always turn a profit. And find out how you can use CLV to deliver a competitive advantage.

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PPC advertising is critical on Amazon, and you want to be able to gauge success. Our article covers how ACoS can act as a benchmark for measuring success.

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This article outlines how sellers can make the most of Prime Day, and what pitfalls they need to watch out for to ensure success.

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Find out how the 4 things Nozzle has to offer, from strategic partnerships through to self-service SaaS to help brands maximize performance on Amazon.

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Whether you're a novice or experienced user, take a look at the core components of an effective Amazon PPC strategy for successful advertising campaigns.

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Find out how to become an Amazon ready business with valuable insights into making business-level decisions and planning to succeed on the marketplace.

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Use this article to find out how you can use Amazon PPC to drive organic results, and get tips on best practices when using data to optimize campaigns.

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In this article, discover how your Amazon PPC strategy can help you to grow your market presence, and get tips into how data can help your business growth.

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This article outlines what we learned at Sellercon this year, and the five key takeaways you need to consider to get up-to-date on the latest strategies.

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More FBA Aggregators means more competition, so you have to evolve to stay on top. This article provides 5 Tips for Amazon FBA Aggregators working in 2021.

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Using break-even ACoS is key to standing out, building brand awareness, and converting customers on Amazon. Learn how to use it to your advantage here.

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To increase profit on Amazon you need to retain customers and grow your customer base. Increasing your CLV is a great way to do this; learn how to here.

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This article shows how the TACoS metric on Amazon can play a key role in optimizing your PPC; as well as how you can calculate and control it.

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Cabinet partnered with Nozzle initially to understand CLV and take their business up a level. Discover how their Amazon performance evolved with us, here.

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This article explores the best practices for an Amazon audit to ensure your PPC campaigns are optimized, and aligned with the goals of your business.

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Learn more about Customer Lifetime Value, why it's important to your Amazon Strategy and find out how you can formulate CLV-driven effective strategies.

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Find out what is Amazon DSP, how you can make the most out of what it has to offer and get started with advanced strategies to optimise your ad campaigns.

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Find out how to use a Dayparting function on Amazon PPC.

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This article will introduce you to the nuances of Amazon pricing and if you’re an ecommerce native, we have advanced strategies and tips for you as well.

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Find out what is RoAS vs ACoS, when advertisers should use these metrics and whether Amazon's embrace of the RoAS metric makes ACoS obsolete.

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Find out how Amazon Sellers will be impacted when the UK formally leaves the EU, and ways you can get ready for change and prepare for most eventualities.

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Learn more about the rise of the Amazon FBA aggregators and how Nozzle provides optimisation tools to deliver results on the Amazon marketplace.

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We are super excited to announce our recent $2.6m fund raise.

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Find out what are Sponsored Product ads on Amazon and why use them, how to improve your Amazon Advertising and level the playing field with competitors.

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Find out how coffee sellers on Amazon can gain advantage over competitors through customer analytics, and the 7 key metrics to monitor for driving success.

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If you're a beauty & skincare seller on Amazon, improving customer analytics & gaining an advantage over your competitors should be a top priority in 2021.

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Find out why Amazon DSP video ads are a growing and powerful advertising option. Learn how to set up video campaigns, creatives options available and more.

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Find out some of the ways Brexit will impact sellers on Amazon including cross border fulfilment and strategies you can take to minimize any disruption.

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Find out in this July Update what the latest Amazon Search Trends are, and why Groceries, Covid and sugar-free gummy bears dominated rankings.

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Amazon has confirmed Prime day for Q4 of 2020, find out how Amazon Sellers can start to plan and execute a data-driven ecommerce campaign for success.

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Find out how to level up your Amazon business in 2021, get Amazon insights and tips from a webinar hosted by Nozzle featuring a panel of experts.

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Let's talk about the search term attributed to your ASIN. Also known as Backend Keywords.

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A contentious topic but what really is the best campaign structure for Amazon PPC.

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Find out the range of Amazon analytics tool available to sellers, and steps to choose the right tools for insights to help you succeed against competitors.

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The growth of the premium tea market, the potential economic downturn & competitiveness of the category highlights the importance of data-driven decisions.

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A detailed guide for Amazon Sellers in the essential types of tools you should investigate into and optimise your business for profitability and growth.

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Use RoAS to work out whether specific campaigns and products are giving positive returns and find your break-even point in this RoAS calculator guide.

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Find out valuable insights from last year's Prime Day search trends, how you can use this information alongside your customer data to succeed on Amazon.

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Understanding the different Amazon DSP targeting options and aligning them with your advertising goals is the key to successful advertising, find out here.

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Get ready for Q4 Sales with this article's deep-dive into last year's Black Friday Search Trends, and find out how to prepare your business for Q4 success.

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Amazon has put in place a number of measures to combat fake product listings - read more to find out how Amazon Brand Analytics transforms the marketplace.

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Find out what search trends we saw on Amazon during June in relation to the Covid crisis.

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Find out what is Amazon's demand side platform (DSP), how use of the platform will develop in 2021 and strategies for successful advertising campaigns.

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Find out how to set relevant goals for Amazon PPC, tailored to your campaign type.

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This article is one in a series on how to use Amazon PPC tactics to drive strategic outcomes. It looks at how to optimize PPC campaigns to maximize profit.

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Advertising your products on Amazon is becoming more complex. When consumers go to Google, they are doing research — Amazon is where purchases get made.

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With global supply chains and eCommerce delivery systems running at max capacity, what does this mean for FBA vs FBM in 2021?

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Our quick crash course for Amazon vendors & sellers on how to make the most of Amazon Brand Analytics.

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Here in this article, we have a five-step process for re-evaluating and optimizing your Amazon advertising strategy in 2021.

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Generally, the lower your ACoS (Advertising Cost of Sales), the better your ad on Amazon is performing. Here is how to reduce your ACoS.

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If you present shoppers with the right bundle of products, your business will benefit. Here's how to create an effective Amazon product bundling strategy.

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Including ratings without the requirement of a written review, Amazon has gone through big changes recently. See what the top trends are this year.

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With Amazon prioritizing on fulfilment of high-demand products, the consequential economic stagnation highlights the importance of data-driven decisions.

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In September 2019, Amazon announced a new ad type: Sponsored Display Ads. According to Amazon, it replaces what was known as Product Display Ads.

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Amazon's Best Seller Rank (BSR) is a complex algorithm which means there is no single thing you can do to influence it. Here's our multi-faceted approach.

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Achieving greater online success is something every Amazon Seller aims for. This is a list of tools Sellers should trial to optimize their ads this year.

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2021 will be a big year for third-party sellers on the Amazon Marketplace - and Amazon shows no sign of giving up its lead as the premier eCommerce site.

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For 2021, collecting customer data will be the most important element of your Amazon marketing strategy. Here is how you should leverage this.

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Although many consumers are not even aware it exists, Amazon’s ‘Buy Box’ is highly valuable. Find out how to create a winning strategy to conquer it.

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Return on Advertising Spend (RoAS) measures the effectiveness of your digital advertising campaign. But what is considered a good RoAS on Amazon?

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We are pleased to confirm the asset sale of MediaGamma to Beeswax, the New York based Bidder-as-a-Service™ platform that enables brands, media companies, and advertising technology firms to optimise their programmatic advertising.

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From head shaving to heatwaves & exercise to easter eggs. Here's how environment, holidays & social distancing impacted Amazon UK buying patterns in April.

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“Amazonification” is worth understanding for a 3P seller on Amazon - how and why Amazon does what it does, and how you can use the Amazon customer data.

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Amazon is one of the most competitive online e-commerce retailers for sellers and sometimes following the standard practices just won't cut the mustard.

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Amazon Brand Registry is part of their ongoing battle against counterfeit goods - There's a number of benefits that come with being on the Brand Registry.

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Faced with collapsing supply chains, mixed signals from Amazon & changing customer habits, Sellers have a lot to think about right now.

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Amazon is growing at a tremendous rate. This retail giant contains an extremely large volume of data - the question is: should brands trust Amazon?

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In this article we look at the impact the easing of lockdown has had on consumer buying patterns. Here are the trends we are seeing in the UK.

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The more products you sell on Amazon, the more complex your job as a Seller or Vendor becomes. Learn what the best multi-product Amazon PPC strategy is.

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Should Covid-19 impact your Amazon PPC strategy? Definitely. Retailers should be focused on supply chain, fulfiling orders & inventory you have on hand.

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The public’s view of individual Amazon product lines (Alexa included) might impact how Amazon’s data policies are viewed more generally.  

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Faced with a global health crisis, Amazon Sellers have had to react to a unique set of circumstances. Social distancing in the wake of the COVID-19 pandemic means consumer habits have, and will continue to, change.

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This article explores Amazon attribution beta, how it can vary depending on the Amazon ad types available, and highlight the different reporting functions.

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Does an always-on campaign approach always work? If you're new to always-on marketing or looking for some advanced advice you have come to the right place.

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What a PPC audit looks at on Amazon for sellers and how to analyse your audit so that you can create better campaigns in the future - all covered here.

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If you want to compete on Amazon in 2020 and beyond, you need to carefully think about data. Here are 4 reasons you need to improve your Amazon strategy.